ABOUT
For Tutto Passa, I designed the website and refined the product packaging while keeping the original brand identity intact. The focus was on evolving the can design through updated typography, color systems, illustrations, and visual details to create a more cohesive and elevated product experience. Rather than reinventing the brand, the goal was to strengthen its existing personality and translate it more clearly across the digital and physical touchpoints. The result is a refreshed visual direction that feels vibrant, modern, and aligned with the spirit of the brand.
CLIENT NAME:
Tutto Passa
website:
comming soon
client location:
NYC, USA
collaborators:
@RohitSharma @anggadexe
#productdesign #webdesign #concept#graphicdesign
PROBLEM
For Tutto Passa, the challenge was to create a website experience that felt bold, vibrant, and memorable while incorporating playful gamification elements that reflected the brand’s energetic personality. Alongside the website design, we also refined the can packaging. While the original concept worked well in theory, it lacked clarity and differentiation once printed in real life. We adjusted the typography, illustrations, color balance, and visual hierarchy to improve readability, shelf presence, and consistency across the product line—resulting in a more cohesive and impactful brand experience both digitally and physically.
