ABOUT
Saga was a wellness brand concept built around nutritional supplements that are good for you and good for the planet. At its core was a protein powder designed not just for the stereotypical “gym bro,” but for everyday moving humans — surfers, bikers, skaters, hikers, and anyone simply living an active lifestyle. The brand aimed to make protein approachable, sustainable, and part of daily wellness rituals.
CLIENT NAME:
Saga
website:
–
client location:
Melbourne, Australia
collaborators:
@gedhnly
#packaging #branding #concept #socialmedia #brandbook #logo
PROBLEM
Protein powders are often marketed exclusively to bodybuilders or high-intensity gym culture, creating the perception that they’re not relevant to the majority of people. In reality, most humans — whether they surf, cycle, skate, or just move through daily life — benefit from additional protein and nutritional support. The challenge was to reframe protein as an everyday essential, breaking away from clichés and creating a brand that spoke to a wider, more relatable audience.
