ABOUT
Extra Lucky, headquartered in Melbourne, Australia, pioneers spectacle entertainment, injecting every event with an unparalleled level of extravagance. Did you know mass gatherings have a lasting, transformative, psychological impact? Specializing in spectacle entertainment services, including experience design, production, and logistics, as well as creative services like brand strategy and graphic design, Extra Lucky crafts unforgettable experiences that redefine entertainment standards.
CLIENT NAME:
Extra Lucky
website:
client location:
Melbourne, Australia
collaborators:
Development by @StudioKalio
#branding #WebDesign #creativedirection #logo #brandbook
PROBLEM
Extra Lucky sought my expertise for a comprehensive branding project, drawing on our past successful collaborations. They were looking for unlimited creativity to shape their brand identity, logo, style, and website. This project was exceptionally creative and collaborative, requiring us to explore over 20 variations of their logo alone. Working closely with the Extra Lucky team, we embarked on a journey to craft a colorful and bold brand that truly embodies their spirit of spectacle entertainment.
Overview:
Extra Lucky’s grand launch was a resounding success, marking the official debut of their vibrant brand to the world. To celebrate, we produced exciting merchandise for their launch event, adding an extra layer of fun and flair to the occasion. It has been an honor to embark on this wild adventure with the creators of Extra Lucky, and I am grateful for the trust they placed in my creative work. This project stands as one of the most authentic pieces of work I’ve produced in ages, reflecting a style that resonates personally with me.
“Humans forget vast majority of their lives, so we study what makes moments memorable”
– Extra Lucky